FESSURA was born in Italy, in the heart of the Marche hills, with the aim of changing the way style is interpreted and communicated. Tradition and Innovation are the instincts that inspire and guide the brand in the design of high-performance trainers, the result of constant evolution and research. In fact, the FESSURA team is an experimental workshop of ideas, it never stops, it believes in change and breathes it. FESSURA is "ENERGY IN MOTION". The brand can be defined as the pioneer of eco-sustainable trainers with CHANGE® technology, sock trainers with SOCKS® technology, wellness trainers with REFLEX® technology and ultrarebound trainers with SLOT® technology. Founded by Andrea, Giorgio and Marco Vecchiola, Fessura's proposition is based on technology, comfort, avant-garde design, wellness and sustainability, with a clear leadership potential in the Athleisure and Activewear segments.
MISSION: To become a reference in the Sport Fashion trainers segment.
VISION: To bring forward a new trainer concept inspired by the Modern Family.and Innovation.
THE ORIGINS
The history of FESSURA has deep roots. During the post World War II period, in 1950, Commendatore Aldo Botticelli transformed a grain store built in the 1700s into an industrial factory, thus launching the industrialisation of Italian footwear.
Fifty years later, in that same building, his grandsons Andrea, Giorgio and Marco Vecchiola, guarantors of the DNA handed down, founded FESSURA, an avant-garde Italian brand, where fashion, design and art combine with new technologies to create timeless, high-performance and sustainable products.
THE NAME
Since its inception, FESSURA has excelled in its innovative vision with CHANGE®, the trainer characterised by the SLOTS in the sole that inspired the brand's name.
The logo, named 'SLOT', also represents this distinctive design feature.
THE PROJECT
FESSURA is a young and dynamic brand, which does not simply aspire to make and design trainers, but wants to innovate the way of interpreting and communicating style, reworking the process by which footwear is made.
Fessura boasts 4 technologies, registered trademarks in over 50 countries and collaborations both with global brands such as PEPSI and FIAT. The aim is to create a union between creativity, novelty and technology through advanced and innovative products.
"THAT'S JUST THE BEGINNING"
WE ARE PART OF
