Dal lifestyle allo sport: come Fessura sta ridefinendo le regole del gioco

From Lifestyle to Sport: How Fessura Is Redefining the Rules of the Game

In the world of sneakers, brands often start with performance and then shift toward lifestyle. It's the classic journey of many iconic names born on courts and tracks, later becoming style symbols.

Fessura, however, took a different path. Born as a lifestyle brand, it immediately put design at the center, offering footwear that’s essential, versatile, and speaks a contemporary language.

Fessura integrates design, performance, and technology to meet the real needs of those who move. It does so with patented systems like SLOT®, SOCKSHOES®, and CHANGE®, combined with Italian design that prioritizes substance over form. A global vision, rooted in tradition but always looking ahead.

The first CHANGE model marked a real turning point: a sustainable shoe made of just two elements, designed to offer personalization and reduce pollution and environmental impact. A responsible, functional approach that looked beyond aesthetics to imagine the future of design.

Over time, Fessura has remained faithful to a clear mission: to create shoes that are beautiful to look at, but above all, comfortable to wear.
Then in 2020, a new need emerged to tell the story of the brand’s origins in the Italian region of Le Marche, and to reinterpret movement through a new lens: sport.

That marked the beginning of a new phase driven by research, testing, and vision.
The first performance projects were born on the trail running paths authentic, technical environments where every detail matters. Then came the debut in road running, kicking off an evolution that shows no sign of stopping.

From Trail to Road: A Decisive Step into Performance

During the pandemic, a collective desire to exercise and reconnect with nature grew. That same urge was felt by Fessura’s team, prompting a rethink of movement as an authentic, daily experience.

The brand returned to its roots in the rugged beauty of Le Marche mountains, to shape a new vision.
The elevation changes, long distances, and raw landscapes became a testbed for a different take on performance.

From this came the Trail VTR - E15 and Trail SBL - E10, models that fuse technical function with design in perfect balance.
Born not in a lab, but on real trails. A direct response to real movement and the need to build something that’s more than just a shoe.

That same approach led to the creation of the Ultratrail GSR, inspired by the Grande Anello dei Sibillini: a shoe made for demanding distances, combining Fessura-developed grip, lightness, and protection.

Now, Fessura looks even further. After trail, it’s entering the road running scene with Speed 01, a shoe designed for slow, steady long runs. And two racing models are on the way: Race 01 and Race 03, designed for competition—one with a carbon plate, one without—made for those who chase performance.

The vision is clear: to create footwear designed for sport without ever losing sight of style, comfort, and innovation. An example? The new Fessura men's athletic shoes, built to deliver support and performance both in running and daily life, and the women's athletic shoes—lightweight, responsive, and stylish—perfect for both training and everyday urban wear.  

And this is only the beginning. Fessura’s athletic journey will continue in the years to come with new technologies, new product lines, and new territories to explore.
Always driven by one idea: to make movement an act of freedom and personal expression.

“Dual Mode”: More Than a Slogan—A Philosophy

At the core of this evolution lies a concept that captures Fessura’s truest identity: Dual Mode.

Two words, one tangible philosophy: to create footwear where sport and fashion don’t alternate—they coexist.

This means designing shoes that are technical and functional, ready for a run or workout, but also stylish and refined—perfect for an aperitivo, a walk through the city, or a casual-chic look.

Dual Mode is a new language that rewrites the rules of modern movement.
Because today, there are no longer clear lines between activity and lifestyle—what we need is a shoe that moves fluidly between both.

A sneaker that combines performance and personality. One that supports you while you train, and keeps reflecting your identity afterward.  Without compromise.  And without choosing between function and form.

Fessura: Where Vision Becomes Movement

Fessura was born to unite worlds long considered separate: fashion and sport, city and mountain, aesthetics and function. And it does so by offering footwear that interprets the present with a fluid, dynamic spirit always in motion.

Fessura is Energy in Motion. And this energy, step by step, is changing the rules of the game.