Fessura arriva a Milano: performance, stile e movimento

Fessura arrives in Milan: performance, style and movement

Fessura Takes Over Milan: Innovation, Events, and the Dual Mode Philosophy.

Milan turns purple: the Fessura Flagship Store is here. Reading Fessura arrives in Milan: performance, style and movement 3 minutes

February is a month packed with activity for Fessura. Beyond the opening of the new Flagship Store in Corso Porta Ticinese, the brand brings its FW 26-27 collection to the heart of Milan at the end of the month, blending a passion for movement with contemporary design. This combination of sport and lifestyle shapes the Dual Mode philosophy: footwear designed for those who want to move without compromise, bridging the gap between performance and urban style.

The events: MICAM and White Milano

From February 22nd to 24th, Fessura will be at the 101st edition of MICAM, showcasing the highlights of the FW 26-27 collection. This is a space where the passion for movement meets design, and where the brand’s Dual Mode philosophy comes to life: footwear designed for moving seamlessly between sport and city, performance and daily style.

But it doesn't end there. After several years, the journey continues at White (February 27th – March 1st), where Fessura returns to confirm its positioning in the fashion & lifestyle segment. The research and development of new aesthetic and functional solutions are at the heart of this presence, which will culminate in an unmissable event.

Running Rebel x Fessura: A "Purple mark" in the City

On February 28th, in the midst of Fashion Week, Fessura, in collaboration with White and Running Rebel, they are organizing a Social Run open to all levels. A "purple mark" of runners will cross the streets of Milan, bringing the brand’s energy and embodying the Dual Mode spirit: movement, speed, and style in a single event.

Performance: From trail to road

The FW 26-27 Performance line is dedicated to those seeking agility without sacrificing aesthetics.

  • Trail & Mountain: The GSR N returns in new colors with its sleek silhouette, joined by the new GSR K, which combines the GSR profile with Sock technology for an immediate, snug fit. Completing the outdoor line are new colorways for the SBL, designed for trails and outdoor excursions, following the gorpcore trend reinterpreted with an Italian touch.

  • Road Running: The SPEED01 remains the ideal entry-level road running shoe, perfect for long runs or completing sporty-casual outfits. The RACE01 and RACE03 models are engineered for extreme performance on the road.

Lifestyle: Comfort, versatility and collab with  Karim Rashid

Fessura brings comfort to urban style. The CITY01 reinterprets retro icons with a contemporary approach thanks to the Slot System, while the historic CHANGE is renewed with a Flyknit upper and the iconic interchangeable elastic band. The new versions designed by Karim Rashid transform the modular sneaker into a wearable piece of art, confirming the brand's unique creativity and vision.

Don't miss the chance to discover the Fessura universe

Explore Fessura’s FW 26-27 collection, balancing performance and lifestyle, and experience the brand’s energy in Milan. Attending these city events is the perfect opportunity to see the latest releases up close, try on the sneakers, and immerse yourself in the Dual Mode philosophy.

For the full experience, visit our Flagship Store at Corso Porta Ticinese 22, where the world of Fessura takes shape through design, creativity, and direct interaction with the collections. Don’t miss the chance to get a hands-on feel for the shoes and experience the Fessura universe in person.