Dynamic, young and lively. The new Supersonic Groove mini-campaign, set in a recording studio with a magical atmosphere, is the perfect expression of Fessura's distinctive traits. The retro-vibed shots and video snippets are able to capture the spontaneous and nonchalant attitude that distinguishes the protagonists of the story: they indulge their instincts, ironically underscoring the brand's identity. They are a reflection of a new mindset.
The Fessura Reflex are the focal point of the frames and fit perfectly into the shoot where the present seems to coexist with the past. In fact, their design strongly suffers the charm of vintage, with a contemporary reinterpretation. They are the shoes that can tell different nuances of each person and help give the images irreverence and lightheartedness.
It is a narrative that gives a new look at the brand's universe, where nothing can be predicted, but anything can be expected.